Many UX designers will tell you that ‘design is king’, but they are mistaken – it’s the user that is the king or queen – and the design is centered around them and their experience.īy the careful melding of visual design, information architecture, usability, and other elements, a property’s UX can create a welcoming and intuitive experience that evokes feelings of delight, curiosity, and satisfaction – just like a functional work of art. UX is many things to many people, but at its core, it’s about optimizing a functional experience to appeal to a user’s senses and engage their emotions while they are interacting with a product. User experience includes the practical, experiential, affective, meaningful, and valuable aspects of human-computer interaction and product ownership.” UX is often misunderstood outside the tech and design industries and its definition is often confused with the idea of “interfaces that are easy to use”.Īccording to Wikipedia, “ UX refers to a person’s emotions and attitudes about using a particular product, system or service. UX basics: “Design” isn’t king or queen – The user is always royalty when it comes to UX Uber makes the process of calling a taxi easier, more accountable, and more secure, using a clever interface to turn the process into something akin to playing a video game. As of 2019, people can request Uber rides in 785 metropolitan areas across the world. The ridesharing app’s rapid success is a fascinating case study for UX fanatics like us and presents a textbook example of a cloud-based technology using a clever UX strategy to disrupt an entire offline industry.įor those unaware of Uber’s origin, the ridesharing company was founded in San Francisco in 2009. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case.
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